Last Monday, March 10, we had a very scary moment in the NHL. Rich Peverly, who has a known heart condition, collapsed on the bench during his game against the Columbus Blue Jackets.
Here is the video, but you can't see much:
These tweets from the Dallas Stars started rolling out within minutes:
Thank you Twitter for keeping me updated. And I wish Pevs the best of luck during his recovery this season!
I think this is a great example of effective communication on social media during a crisis situation. The Dallas Stars kept their stakeholders informed in a timely manner and maintained respect for Rich Peverley. Glad he is recovering!
ReplyDeleteGreat display of how effective social media can be. This builds a great relationship between the team and fans. It also gives fans a greater appreciation for the sport and the people around it. Awesome..
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